Maintenance Agreements | Matthew Plughoff | Arrow And Fletching | Week 8
Matthew, owner at Arrow & Fletching, Liberty Lake, Washington is all about development and growth through B2B and B2C sales strategies. His unique approach to the design of sales, services and strategy models has encouraged growth on many levels for a number of businesses in the HVAC industry. His past studies in Entrepreneurship have given him the insight necessary to take your business to a new level. Understanding where you are right now and visualizing your goal is part of the process. Matthew finds effective and efficient ways for you to reach those goals.
Maintenance agreements are your advocates for super fans. Approach maintenance agreements from a new angle. They are not just bolt on products to sell off to customers in conjunction with another product. Super fans are customers who are extremely loyal to your company and are receptive to new product and service offerings. The level of your service has to go above and beyond if you want to convert a maintenance plan customer into a super fan. Understand why any particular customer has made the decision the purchase the maintenance plan from you in the first place. Explore the emotions behind the decision. By doing this you will better be able to market your maintenance agreements to your customer base. Maintenance plans are recurring income for you and the customers needs to be valued as the deserve. These are the customers that will refer you to others and let’s face it people listen to direct referrals. Your brand must stand out from the others in order to be noticed.